Rachel Zinanti
Moxie & Metrics Digital Marketing
Arvada, CO
My Superpower
I have a knack for spotting the problem behind the problem. Give me a jumble of ideas, tasks, or tools and I’ll turn it into something clear, functional, and easy to run with.
About Me
I help B2C companies turn their ad spend into real growth. With over 15 years in the game, I bring clarity and direction to paid media, messaging, and the conversion path — giving teams a smarter, more effective way to scale.
Business Snapshot
I support B2C businesses doing $2-$15M in revenue with their paid advertising strategy, conversion funnels, and messaging. I identify what's working, what's not, and where the best growth opportunities lie based on business goals.
My Services
1) Marketing Growth Audit - Includes a 90 day strategic growth plan. Not just a list of fixes, but clear priorities tied to business goals.
2) Fractional Leadership - Senior marketing leadership without the full-time cost
Podcast & Guest Speaking Availability
Available
Podcast Topics:
1) It’s Not Just About Ads: Feeding the Right Signals Back to Google, Meta & Beyond | Main concept: Winning with paid media today isn’t about clever targeting hacks—it’s about teaching the platforms what good looks like. If your business isn’t feeding the right signals, your ad dollars are working against you.
2) Your Customer Doesn’t Care About You: Why Most Marketing Messaging Misses the Mark | Main concept: Most marketing talks about the business, the product, or the founder—when what actually drives results is messaging that reflects what the customer wants, feels, and needs right now.
3) Metrics That Matter: What to Track, What to Ignore, and How to Actually Use It
| Main concept: Marketing reports get flooded with data but many businesses have no idea what to do with it—this is about cutting through the noise, choosing the right metrics to optimize for, and using supporting data to tell the full story behind performance.